The Fort Young Hotel is one of the oldest hotels in Dominica, in the capital city, Roseau. While the hotel first opened in 1964, the land it sits on dates back to 1699. It has evolved from a military fort to a central police station and, presently, a hotel. The hotel is

With its historic charm, we focused on maintaining the original fort’s beauty with its stonework and maze-like architecture. We found signage with various typefaces when we visited the Fort Young Hotel. There was no consistent branding. However, one of those signs inspired the typography for the new branding. — An old gate on the compound entrance revealed decorative lettering that influenced the custom typography for the new brand identity, the brand property, and the iconography. The environment and rich textures of Dominica informed the deep green colour palette and aqua colour palette. The completed branding project is timeless and updated while embracing its history.

A branding project created while working as a Branding Designer at a Design & Branding studio in Trinidad & Tobago.