Branch Patty, New York

Brand Identity + Brand Architecture

Branch Patty is a family-owned business dedicated to crafting gourmet Jamaican-style pastry patties using healthier, high-quality ingredients. Founded by Chef Samuel Branch, the company aims to elevate the traditional patty experience by infusing it with his passion for Caribbean cuisine and a commitment to wholesome, natural flavors.

For the re-branding, we wanted to focus on showcasing what’s inside, updating and simplifying the branding, and nodding to the Caribbean with vibrant colour that took nothing away from the main focus, the ingredients  and good food that makes the perfect Branch Patty.