Island Pops is a gourmet frozen dessert brand in Brooklyn, New York, owned by Trinidadians; Khalid Hamid and Shelly Marshall. It is made with the finest tropical ingredients.

For our ice-cream pints, we didn’t just create a packaging system, we crafted an experience. We stripped away all the visual noise typically seen in ice cream branding and developed a packaging system that enhances the brand with a modern, minimalist approach. The vivid hues, inspired by the flavours, and the wave-like pattern we created, add subtle texture and depth to the design. The distinctive use of colour helps customers quickly identify flavours, while the clean look graphically conveys the wholesomeness of the ingredients, and highlights them. This is not just an ice cream package design, but a work of art that unifies and distinguishes the flavours of each pint, while giving the name of the brand and flavour primacy.