Secret Bay Resort is a beautiful Eco-resort in Dominica, West Indies, with spectacular views and access to Secret Beach, one of Dominica’s most beautiful beaches. We wanted to create a brand that embraced the ‘Nature Isle’ aesthetic. After a visit to Dominica, many sketches and notes later, a vine-like brand property was inspired by the web of Gaia (Mother Earth) and the many winding paths, roads, hiking trails and rivers in Dominica. The brand property also represented the veins of leaves and plants — The beautiful organic pattern of life. The brand property is used as a veil to add to the feeling of secrecy and seclusion of the luxury villa location.

A branding project created while working as a Branding Designer at a Design & Branding studio in Trinidad & Tobago.