A Brand Identity, art direction and package design created for the Bohemian Belle, online boutique specially curated for the exotic, free spirited and elegant belle. Each piece of jewelry and accessory is hand picked by the owner, Caroline Kim Paul.
Requesting a look and feel that was hand made and reflects the modern bohemian vibe of her brand — a series of hand written text was made in order to select the one mark that complimented the brand. This mark was scanned and redrawn to be made legible without loosing the wildness of the imperfections that made the mark unique.
The base of the background graphic was inspired by the art of Gustav Klimt.
Klimt’s primary subject was the female and his paintings contained many rich graphic textures.
Inspired by these textures, we created graphic patterns that complimented the ethos of the Bohemian Belle brand.
See more of this project on Behance.
Tanya Marie, 2014
"Tanya is a creative genius and upon inception of Bohemian Belle I knew there was no other for my Design and Branding. Working with her allowed me to streamline my various concepts and themes yet not limit my design for future segmenting possibilities. Throughout the entire process my input was always crucial to her yet she would step in when necessary and give her expert advice.The end result was breathtaking. My Brandmark, colors ,designs ... I wanted "beautiful" and she exceeded all my expectations. I absolutely adore everything she did and its the perfect representation of all things Bohemian Belle." - Caroline Kim Paul- Lewis, Owner of Bohemian Belle.