A simple logotype update for an elegant knitwear brand.
Aisling needed to update her brand identity from 'AISLING' to her full name,'AISLING CAMPS' and requested a typeface similar to her original font, with it's very elongated x-height and precise appeal.
We decided on the font Bluescreens and made some aditional edits to the typeface for a custom fit to the brand.
For this identity update it was all in the selection, kerning and fine details, reflective of a modern Caribbean fashion brand.
Photography: Donald Michael Chambers